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Dissonance theory
http://revision-notes.co.uk/Detailed/1878.html
http://www.thestudentroom.co.uk/wiki/Revision:PersuasionParadigm of overjustification:
Lepper, Greene, & Nisbett (1973)--in the reader. In this situation, children who already like to draw
receive an additional reason why they do it ("overjustification"), namely, an award. Under this new
self-interpretation, they don't draw anymore because they like it but because they want their award; as a
result, their drawing is less fun (and less good).
Forbidden Toy Study
The "Overjustification" Paradigm
http://files.meetup.com/362000/Cognitive-Dissonance_two-classic-experiments_Wikipedia.txt
A test of the "overjustification" hypothesis
http://faculty.babson.edu/krollag/org_site/soc_psych/lepper_overjust.htmlThe "Overjustification " Hypothesis:
A person’s intrinsic interest in an activity may be decreased by inducing them to engage in the activity as an explicit means to some extrinsic goal.
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