POSITION
DESCRIPTION:
Position
Title: Senior Research Associate
| Web Content Editor
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Web Content Editing:
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Monitoring website content to ensure that
it is up-to-date and correct
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Editing content for grammar, style, spelling,
and punctuation
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Developing content strategies
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Maintaining consistency in content
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Offering proactive solutions to enhance
the website: Planning and producing web content in engaging and effective
ways
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Providing report development
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Staying abreast of activities within the
content areas
oContacting
appropriate NCELA staff about needed web content changes and seeing that
these are made
oMeeting
regularly with staff to assess ongoing web needs
oComing
up with strategies to improve website exposure (hits)
oEnsuring
state-of-the-art communication and advertisement strategies (as possible
within the available resources)
§Planning
and producing Google Ad campaigns
§Composing
ads and monitoring analytics
oCoordinating
the redesign process of NCELA website (http://www.ncela.gwu.edu/)
through consensus-building and teamwork -- providing a new image for the
website
oCoordinating
with programmer and other contributors to ensure consistency in style,
tone, and quality of website
oSelecting,
cropping and preparing photos for web use, making improvements and adjustments
in Photoshop
oLiaising
with the Programmer on the production of forms and other automated functionality
if need be
oCreating
the design aspects of forms and other functional content
oOverseeing
the production of multimedia and other content features: working with programmer
as needed
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Ongoing Professional Development:
Attending workshops/conferences that can help enhance job performance.