1- IDENTIFY and DESCRIBE the DOCUMENT:

 
1.1- IDENTIFY the DOCUMENT:

A- Its Nature:

     What type of document is this?

   a- An advert, advertisement, ad, TV commercial, poster.

        (What is advertised? Who is the ad aimed at? How do you know?)

   b- A photograph: a passport ph., art ph., fashion ph., still life ph.(*nature morte),

        family album ph., a snapshot (*instantane: quickly taken ph.--usually by an

        amateur)

   c- A painting (art): an oil painting, a watercolor (*aquarelle), a landscape, a

        portrait, a mural (on a wall), a still life, a sketch (*croquis / quickly made

        drawing)

   d- A cartoon: speech balloons, a comic strip (humorous drawing)

   e- A drawing.

.

B- Its Origin:

      Where would you be likely to find it ? (+ who is the Ad aimed at?/

                                                                  what does this Picture aim at?)

   a- In a newspaper

   b- In a magazine (weekly, monthly ..../ American, British ....)

   c- In a book about art

   d- On a hoarding (billboard = *panneau publicitaire)

   e- In a museum

   f - In a gallery

   g- On the front page (the cover)

 

1.2- DESCRIBE THE DOCUMENT: study the explicit

      (Who, what, where, when?)

        [Observe the (central) subject(s), the setting, and see how they have been arranged]

.

A- What is your attention first caught by? What is the focal point of the document?

     (What comes next? why?)

.

B- Is this a :

   a- Close up  = the face (*gros plan)

   b- Close shot = face + upper part (*plan rapproche)

   c- Medium shot = almost all the body

   d- Full shot  = all the body (No setting)

   e- Long shot = all the body + setting (*plan d'ensemble)

.

C- Is the main subject of the document in the foreground or in the background? Justify.

.

D- What / who can we see:

    1- In the middle distance

    2- In the top right / left

    3- In the right / left hand corner (side)

    4- Half way up

    5- In the lower / bottom # upper / top part

.

E- Study the man / woman / people (from front to back) carefully:

    a- Age, face / physical appearance, clothes, social class, occupation ......

    b- Attitude, gestures, expression of  face ....

.

F- Describe the setting (decor):

    a- Where? (country, place, type of house, room, furniture, objects /

                       landscape, scenery, view...)

    b- When? (time of day, year ...... weather ....)

.

G- What is dark and what is well-lit? To what purpose?

     (what has been brought into relief? what has been left in the shade?)

.

2- ANALYZE what is IMPLICIT:

.

2.1- What was the photographer's purpose?

2.2- By what means has he reached his purpose? (his technique)

2.3- What is the relationship between subject and background?

2.4- What does the background represent for you?

2.5- Comment on the use of colors.

2.6- Describe the impression given by the photograph (if not an ad).

2.7- Find a title for the photograph (if not an ad)

2.8- Adverts: Analyze the text: adjectives, tense used mainly, words repeated,

        personal pronouns repeated ........

.

3- ASSESS the DOCUMENT: give your opinion
 

3.1- PHOTOGRAPHS:

    a- Is it a good photograph or not?

    b- Do you like it or not? Give your reasons.

3.2- ADVERTS:

    a- What sort of people might feel attracted by the product?

    b- What is your personal reaction to the whole advert?

    c- Is it successful? Why? / Why not?

(* = in French)